A logo refresh was undertaken for the 40th anniversary of a signature event. The event's Marketing Committee sought submissions from members, receiving over 20 entries. The winning design came from Brand Advantage, a relatively new member with little experience with the event.

The logo was designed by Kim Nadasky and Allison Stark, who aimed to create a celebratory look. Further details about the logo and the event are available from the source, including information about the design and the people involved in its creation.