Woody’s Brands, the hospitality group behind Little Woodrow’s, is opening a Woody’s Hideaway in Conroe and a new Little Woodrow’s in Frisco as part of its statewide expansion.
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Woody's Brands, the organization behind the Little Woodrow's sports bar chain, announced its intention to expand its operations in Texas this week. By mid-2026, the company intends to establish new locations in Frisco and Conroe.
Woody's Hideaway, expected to open in December, will be located at the intersection of Texas State Highway 105 and Interstate 45 in Conroe. According to a recent filing with the Texas Department of Licensing and Regulation, the address is 1128 W. Dallas St., which was previously home to a bar and billiards facility.
The expansive 10,341-square-foot venue, featuring an innovative "eatertainment" concept, has the potential to revolutionize leisure. This captivating facility will offer a lively atmosphere for all guests, including golf simulator bays, karaoke, pool tables, yard games, numerous TVs, and a full-service bar and restaurant. The Conroe location will accommodate more than 450 visitors, as the organization has disclosed.
Little Woodrow's is preparing to open a new location at Stonebriar Mall in Frisco, and the hospitality group is gearing up for this thrilling addition. Little Woodrow's will establish its second facility in the Dallas–Fort Worth metroplex in spring 2026, following the current location at 2833 Morton St. in Fort Worth.
"We are thrilled to announce our expansion plans as we prepare to introduce these distinctive brands to two lively communities by launching new Little Woodrow's and Woody's Hideaway locations in the upcoming months," stated Bob Wilson, CEO of Woody's Brands.
Little Woodrow's will expand its presence to 24 locations throughout the state with these new additions. The Conroe endeavor is the most recent addition to the Woody's Hideaway family, following the successful launches in Midland and Houston.
In 1995, the establishment of Woody's Ice House at 4235 Bellaire Blvd. in Houston marked the beginning of Woody's Brands' journey. Little Woodrow's, which was formerly known as a distinct establishment, has since become a prominent name among sports bar chains in the state. Eddie's Tavern and Woody's in Austin are among the diverse establishments in the company's portfolio.
Construction plans are underway for both new locations, with anticipated openings within the next 18 months.
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